At The Scale Ranking, we help e-commerce brands unlock their digital growth potential through strategic and data-driven SEO campaigns. When Escents Aromatherapy partnered with us in October 2023, they sought to enhance their organic reach, strengthen brand presence, and increase visibility for their unique aromatherapy and wellness products.
Escents Aromatherapy has long been known for its premium essential oils, diffusers, and body care products that promote balance, well-being, and harmony. Despite having an established brand identity and loyal customer base, their online visibility had plateaued due to high competition in the wellness and self-care market.
Our SEO specialists at The Scale Ranking developed a comprehensive search engine optimization strategy focusing on keyword growth, content structure, and on-page performance. The goal was to increase organic visibility, improve keyword rankings, and boost website engagement through technical improvements and content enhancements.
Escents Aromatherapy is a leading wellness and aromatherapy brand that creates high-quality essential oils, body care, and home fragrance products designed to inspire balance and relaxation. Rooted in sustainability and natural healing, the company has built a strong reputation for its commitment to premium ingredients and eco-friendly practices.
To continue expanding its digital footprint, Escents aimed to increase organic visibility and website engagement. With the wellness industry becoming increasingly competitive, it was crucial for the brand to strengthen its SEO foundation and ensure that customers searching for terms like “revival shampoo” or “different ways to use essential oils” could easily find them online.
Escents Aromatherapy faced a set of SEO challenges common in the e-commerce sector. Despite having a visually engaging website and a strong brand message, their site struggled with ranking consistency and visibility for competitive, intent-driven keywords. Here are the major hurdles identified during the project:
We worked with a four-step process centered around research, audit, testing, and implementation. Our experts designed a customized SEO strategy for Gearstar to improve search rankings, drive high-intent traffic, and increase conversions.
Before implementing automotive SEO services, we conducted an in-depth SEO audit to identify areas for improvement.
With a data-backed SEO strategy, we began optimizing Gearstar’s website for maximum search visibility and user engagement.
We continuously monitored and fine-tuned our automotive SEO services to ensure sustained growth in rankings and engagement.
Once the SEO foundation was optimized, we expanded Gearstar’s reach with local SEO for automotive businesses and authority-building strategies.
Through a data-driven SEO strategy, Escents Aromatherapy saw consistent growth across all key website performance metrics. Their organic visibility, traffic, and user engagement metrics improved significantly, helping the brand strengthen its online position in a competitive market.
Increase in Organic Traffic
Growth in Direct Traffic
Increase in Referral Traffic
Growth in Page Views
The SEO improvements led to stronger brand authority and higher search engine visibility. Escents Aromatherapy began ranking on the first page for competitive keywords such as 'revival shampoo,' 'different ways to use essential oils,' 'essential oils in the home,' and 'gingerbread essential oil,' driving qualified traffic and boosting conversions.
Escents Aromatherapy’s SEO success demonstrates how an e-commerce brand can boost visibility, engagement, and conversions through a well-executed organic strategy focused on intent-driven optimization and content relevance.
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