Hillcrest Sports, a leading online retailer for sports gear and outdoor equipment, partnered with The Scale Ranking to strengthen their digital presence and improve search visibility. Despite offering premium products, their website struggled to gain traction on search engines and attract high-intent customers. The challenge was to build a robust SEO foundation that would increase traffic, engagement, and conversions.
Our team at The Scale Ranking developed a comprehensive e-commerce SEO strategy focused on data-driven keyword optimization, on-page improvements, and technical SEO fixes. We prioritized organic growth, content refinement, and user experience enhancement to boost search rankings and engagement rates.
Over time, Hillcrest Sports experienced exponential growth in both organic traffic and user engagement. Their visibility improved across key product categories, leading to a significant increase in sessions, users, and organic conversions between December 2024 and May 2025.
Hillcrest Sports is a U.S.-based e-commerce brand specializing in high-quality sports equipment, outdoor gear, and activewear. Competing in a crowded online marketplace, the company sought to enhance its digital visibility and drive more qualified traffic to its website.
By collaborating with The Scale Ranking, Hillcrest Sports aimed to optimize their website for search performance, improve engagement metrics, and expand their organic reach. The project focused on building long-term SEO strength through consistent technical improvements and content optimization.
Before partnering with The Scale Ranking, Hillcrest Sports faced several SEO challenges affecting their growth potential. Despite having a strong product lineup and loyal customers, their online visibility and engagement metrics were lagging behind competitors. Some of the major challenges included:
We worked with a four-step process centered around research, audit, testing, and implementation. Our experts designed a customized SEO strategy for Gearstar to improve search rankings, drive high-intent traffic, and increase conversions.
Before implementing automotive SEO services, we conducted an in-depth SEO audit to identify areas for improvement.
With a data-backed SEO strategy, we began optimizing Gearstar’s website for maximum search visibility and user engagement.
We continuously monitored and fine-tuned our automotive SEO services to ensure sustained growth in rankings and engagement.
Once the SEO foundation was optimized, we expanded Gearstar’s reach with local SEO for automotive businesses and authority-building strategies.
After implementing the SEO strategy, Hillcrest Sports witnessed remarkable growth across multiple metrics — including organic sessions, user engagement, and overall traffic. The improvements clearly reflected the impact of a structured, data-driven SEO plan.
Increase in Overall Sessions
Increase in Overall Users
Growth in Engaged Sessions
Increase in Organic Sessions
Growth in Organic Users
The data-driven strategy implemented by The Scale Ranking helped Hillcrest Sports boost its visibility, engagement, and organic growth significantly. By improving keyword optimization, on-page performance, and technical SEO, the brand solidified its authority in the sports e-commerce industry and achieved lasting SEO success.
Hillcrest Sports’ success story highlights how data-backed SEO strategies can deliver measurable growth for e-commerce brands. By optimizing technical performance, enhancing content quality, and targeting high-value keywords, The Scale Ranking helped Hillcrest achieve sustained growth in traffic, engagement, and visibility.
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