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Case Studies: Hillcrest Sports

How Hillcrest Sports Achieved A 450% Increase In Organic Sales?

320% Increase In New Unique Visitors | ECommerce SEO Services | 200% Boost In Conversion Rates 4.5X | Growth In Organic Sales Revenue

Case Studies: Hillcrest Sports

Hillcrest Sports is a leading online store for sports gear and outdoor equipment. They needed a strong ecommerce SEO strategy to improve their visibility and drive more sales. Their website wasn’t ranking well for important keywords, which meant they were missing out on valuable traffic and potential customers. Without a strategic ecommerce SEO agency, they struggled to attract the right visitors.

To fix this, The Scale Agency created a custom plan focused on results. We conducted an SEO audit, found the strengths and the areas with scope for improvement, and planned accordingly. We designed a customized strategy for their ecommerce SEO packages focusing on advanced keyword targeting, content marketing, technical SEO, and local SEO for ecommerce. We also focused on keyword optimization, content marketing, and product page improvements.

This led to higher traffic and better conversions. These strategies helped Hillcrest Sports increase organic sales and user engagement. In the end, their website became a profitable online store with a wider reach across the USA.

Overview

Hillcrest Sports, a leading USA-based ecommerce company, sells high-quality sports equipment, outdoor gear, and athletic wear. To boost its online visibility and attract more customers, they partnered with our agency. We offered them a tailored set of ecommerce SEO services. The goal was to drive more traffic and increase revenue.

With time, we generated significant results with top SEO strategies for ecommerce websites. The best results included a seamless shopping experience, boosted traffic, and more purchases. To improve their SEO rankings, we focused on a mix of on-page SEO optimization, product page enhancements, and effective link-building.

Case Studies: Hillcrest Sports
Case Studies: Hillcrest Sports

The Challenge

Hillcrest Sports turned to our ecommerce SEO agency for improving their SEO for online stores and meeting their business goals. Our team of experts started by conducting a comprehensive SEO audit. Here are some of the key challenges we found:

  • Low organic search visibility, preventing products from reaching potential customers and leading to stagnant sales.
  • High cart abandonment rate, reducing conversion opportunities and overall revenue.
  • Poorly optimized product pages, making it difficult for products to rank and attract buyers.
  • Weak keyword optimization, limiting search traffic and discoverability.
  • Technical SEO issues, such as slow page speed and poor mobile usability, negatively impacting user experience.
  • A weak backlink profile, preventing the website from building authority and ranking higher in search results.

Our Process

Our strategists designed a four-step framework based on the ecommerce SEO strategy to execute the process. We focused on several techniques to enhance SEO for ecommerce company. We focused on research, analysis, competitors study, strategies testing and overall implementation.

STEP 01

Research

Research

As the first step of using our ecommerce SEO services, we conducted an in-depth SEO audit to find out the areas for improvement.

STEP 02

Development

Development

After intensive research, we turned towards website optimization for Hillcrest. Our primary focus was to enhance search visibility and user engagement.

STEP 03

Testing

Testing

We always ensure a testing process before the final implementation. Our experts monitored and refined our ecommerce SEO strategy to ensure sustained growth.

STEP 04

Deploy

Deploy

Once the SEO foundation was optimized, we expanded Hillcrest Sports’ reach through local SEO for ecommerce and authority-building strategies.

Results Achieved

By implementing a custom SEO strategy tailored for the automotive industry, The Scale Agency helped Gearstar achieve massive growth in search visibility, engagement, and conversions. Below are the key performance improvements:

+300%

Increase In Qualified Website Traffic

4.5X

Growth In Organic Sales Revenue

+200%

Boost In Conversion Rates

+450%

Increase In Organic Sales

The results and success of Hillcrest went far beyond mere surge in their sales. With continuous keyword optimization, technical SEO enhancements, and targeted local SEO strategies, Hillcrest Sports experienced sustained growth in organic traffic, user engagement, and sales conversions.

performance

Consistent Growth In Traffic & Search Visibility

  • 320% Increase in New Users - A comprehensive ecommerce SEO strategy targeting high-converting keywords attracted new visitors actively searching for sports gear and outdoor equipment.
  • Top 5 Rankings for Competitive ECommerce Keywords – Through in-depth keyword research, optimized product pages, and authority-building link strategies, Hillcrest Sports secured top positions in search results.

Enhanced Engagement & Sales Conversions

  • 300% Improvement in Engaged Sessions – Strategic on-page SEO enhancements, compelling product descriptions, and seamless site navigation encouraged visitors to browse more pages and spend more time exploring products.
  • 200% Increase in Conversion Rates – The combination of optimized CTAs, streamlined checkout processes, and improved mobile usability led to a substantial rise in completed purchases and inquiries.
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