At The Scale Ranking, we specialize in creating tailored SEO solutions that help businesses scale their digital presence effectively. When Renew Energy, a solar consultation firm, approached us in May 2023, their main challenge was limited visibility across search engines and low engagement from potential homeowners interested in solar energy programs.
Renew Energy focuses on educating U.S. residents about the government’s net metering program — a cost-saving initiative that allows homeowners to offset energy costs by generating renewable power. Through a strategic partnership with Vivint Smart Home, they expanded their services to nearly 98% of U.S. zip codes. However, despite their growing reach, their website struggled to rank for competitive keywords related to solar incentives and residential solar programs in Virginia and beyond.
Our SEO team developed a customized search engine optimization strategy focused on improving keyword rankings, strengthening organic traffic, and enhancing user engagement. With targeted keyword research, on-page optimization, and content restructuring, we helped Renew Energy establish itself as a trusted authority in the solar consultation industry.
Renew Energy is a U.S.-based solar consultation firm dedicated to helping residents benefit from the government’s net metering program. The company’s goal is to educate consumers about solar energy incentives and make renewable energy more accessible — all without any upfront cost to homeowners.
Through its partnership with Vivint Smart Home, Renew Energy gained nationwide coverage, operating across 98% of U.S. zip codes. However, to connect with the right audience and increase qualified leads, they needed improved online visibility and keyword dominance in key regional markets — particularly Virginia, where “solar incentives” and “solar stimulus programs” were highly competitive search terms.
Renew Energy faced several challenges when it came to SEO performance and online discovery. The solar energy market is highly competitive, with numerous players vying for the same regional and national keywords. Below were the major issues impacting Renew Energy’s digital growth:
We worked with a four-step process centered around research, audit, testing, and implementation. Our experts designed a customized SEO strategy for Gearstar to improve search rankings, drive high-intent traffic, and increase conversions.
Before implementing automotive SEO services, we conducted an in-depth SEO audit to identify areas for improvement.
With a data-backed SEO strategy, we began optimizing Gearstar’s website for maximum search visibility and user engagement.
We continuously monitored and fine-tuned our automotive SEO services to ensure sustained growth in rankings and engagement.
Once the SEO foundation was optimized, we expanded Gearstar’s reach with local SEO for automotive businesses and authority-building strategies.
Within months of implementing our SEO strategy, Renew Energy witnessed substantial growth across all major performance metrics — from user sessions to engagement time. Here’s how the campaign transformed their digital presence:
Increase in Overall Users
Increase in Engaged Sessions
Growth in Organic Sessions
Increase in Direct Users
The consistent improvement in visibility and engagement directly correlated with a rise in lead conversions and inquiries. Renew Energy’s website began ranking prominently for target keywords such as 'solar incentives in Virginia,' 'solar stimulus program Virginia,' and 'VA solar panel program,' positioning them as a top player in their niche.
Renew Energy’s SEO journey demonstrates how a targeted search optimization strategy can dramatically improve organic performance, user engagement, and brand reach — especially for service-based businesses in competitive industries like solar energy.
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